Strategic Marketing Management
Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. Drawing on Chicago Booth's latest research and Chicago's unique approach to marketing, this program will help you to develop the necessary competitive advantage to excel in today's business environment. Strategic Marketing Management will aid participants in forming and evaluating their company's marketing strategies. Particular attention will be focused on product positioning and customer analysis, analysis of competition, competitive strategies, and pricing. The course will be team-taught by Booth faculty, drawing on a wealth of classroom and industry consulting experience.